For Hospitality & Restaurants

Your dish.
In motion.

30% of young people discover restaurants via social media. One animated food video stops the scroll. From €2.60, no account.

30%
discover via social
144%
more clicks with video
more saves
€2.60
per video
Why it matters

Why do most restaurants still only post photos?

Because video was complicated. Not anymore.

Food video production = €300–800
Food videographers, studio lighting, props, editing — it adds up fast. Only viable for big marketing budgets.
Hours of production per dish
Coordinating shoots, waiting for the right light, managing angles and retakes. Most owners just post a quick photo instead.
Social platforms reward video
Instagram and TikTok's algorithms give video up to 6× more organic reach than static images. Every photo post is a missed opportunity.
Framr fixes this. Upload your food photo, describe the mood, pay once. Your video is ready in minutes — no studio needed.
How it works

From food photo to viral video in 4 steps

01
Upload your food photo
Any high-quality food photo works — no studio setup needed. JPG, PNG, WebP all accepted.
02
Describe the mood
"Steam rising off a bowl of pasta, warm candlelight, slow zoom in." Our guide helps you craft the perfect prompt.
03
Pay once per video
From €2.60 per video. Pay via iDEAL, credit card or Apple Pay. No account required.
04
Post directly to social
Ready in minutes. 9:16 for Stories & Reels, 1:1 for feed — download and post right away.
AI Models

Which model for which dish?

Each AI model has its own specialty. Pick the right one for your content.

Recommended
BEST FOR FOOD CLOSE-UPS
Kling 3.0

Precise detail and color rendering for food. Steam, texture, sauce drips — Kling 3.0 captures the sensory details that make viewers hungry.

Dishes · Desserts · Drinks · Detail shots
BEST FOR ATMOSPHERE
Hailuo 2.3

Warm lighting, bokeh, candlelight — Hailuo creates the mood that makes your restaurant irresistible online.

Interior · Candlelight · Table setting · Ambiance
BEST FOR EXTERIOR & OVERVIEW
Seedance 2.0

Smooth camera movements for exterior shots, terrace views and full room overviews. Great for restaurant intros.

Exterior · Terrace · Full dining room
144%

More clicks for restaurant posts with video vs. static images

Sprout Social Restaurant Marketing Report 2024

30%
Discover via social
Of young people (18–34) discover new restaurants primarily through social media.
More organic reach
Instagram and TikTok give video posts up to 6× more organic reach than photos.
More saves & shares
Food video content generates 3× more saves than static food photography.
Pricing

Pay per video. No subscription.

Basic
€2.60
720p · 6 seconds

Perfect for Instagram Stories and TikTok tests. Hailuo 2.3 — atmosphere & candlelight.

Create video →
Most chosen
Standard
€5.05
1080p · 5 seconds

Most chosen. Kling 3.0 — Instagram Reels and Facebook ads.

Create video →
Premium
€8.20
4K · 10 seconds

Maximum quality for campaign videos and hero content. Kling 3.0 · 4K.

Create video →
No account needed
No subscription
Watermark-free
Instant download
FAQ

Frequently asked questions

What kind of food photos work best?+

Well-lit photos with the dish as the clear subject work best. Avoid dark or blurry images. Natural light or professional studio lighting gives the best results. Minimum 1080×720px recommended.

How long does generation take?+

Usually 2–4 minutes per video. You don't need to stay on the page — you'll receive a download link when it's ready.

Can I use the video on Instagram, TikTok and my website?+

Yes, fully. The video is watermark-free and you receive all usage rights. Use it anywhere — Instagram, TikTok, Facebook, your website, Google Business Profile.

What if the video doesn't turn out right?+

Prompt quality has a big impact. We provide clear guidance for effective food prompts. Not happy with the result? Send us a message — we always find a solution.

Which format do I get?+

You can choose: 9:16 for Stories & Reels, 1:1 for feed posts, or 16:9 for YouTube and website embeds.

Which model is best for my dish?+

Kling 3.0 for close-up detail shots and steaming dishes. Hailuo 2.3 for atmospheric shots with candles or bokeh. Seedance 2.0 for terrace views and room overviews.